our vision
More than half of the world’s population lives in cities—and urbanisation is only accelerating. The result? More and more people are growing disconnected from nature. And that’s a problem. The solution? If nature is being pushed out by the city, we need to bring it right back in.
To keep city life livable, this is our vision for the future: By 2035, every street in every city should have some form of planting. Green cities must become the new normal—because everyone has the right to experience nature.
By adding greenery to existing buildings and urban spaces, we create:
• more biodiversity
• less heat stress in summer
• reduced flood risk
• healthier living environments
• and stronger social connections
And that benefits everyone.
our mission
So how do we make urban nature the norm? By helping organisations see that greenery adds real value to real estate:
√ Aesthetic value
Existing buildings and urban areas become healthier and more beautiful when you add high-quality planting.
√ Ecological value
Green makes spaces climate-resilient, boosts biodiversity, and brings people together. It also helps meet ESG goals.
√ Financial value
And yes—green pays off. Done right, it increases property value, prevents climate-related damage, and activates communities.
In short: Greenery is not a cost, it’s an investment. The more companies and governments realise that, the faster we can make our cities greener.
Help us show more organisations the true value of planting. By turning blind spots into green spots—growing wider and wider—we can make real, global change. Follow us on LinkedIn and become part of the blooming movement.
Since November 2024, we’re proud to be a certified B Corp, joining the ranks of inspiring companies like Triodos, Tony’s Chocolonely and Vink Bouw, to name a few. For us, it’s a powerful recognition of our mission to make cities greener, healthier, and climate-proof.