About the project
In 2015, the area between Koningsplein and Muntplein in Amsterdam was facing challenges such as vacant properties and declining business turnover. Recognizing the need to revitalize the area and prevent further decline, the association of entrepreneurs sought to improve the environment and introduce more greenery. Blooming Buildings took charge of the project development and implementation, working closely with all entrepreneurs and stakeholders involved. An ambitious plan was formulated, with a shared commitment to achieving a 30% increase in turnover. This marked the first time that large-scale 'façade borders' were designed in a unified style within an existing area with limited space. Despite challenges, the project was successfully realized within a remarkably short timeframe of just six months. The transformation of the area gave rise to the rejuvenation of the 'Secret Village', resolving vacancy issues, surpassing turnover targets, and fostering social cohesion. The success of the project caught the attention of the Amsterdam municipality, who, convinced by the positive impact on the area, allocated a budget the following year to extend the greening efforts to the rest of the neighborhood. The additional benefits of increased climate resilience and noticeable temperature reduction during the summer further validated the significance of the project. The Koningsplein-Muntplein project stands as a testament to the power of green spaces in revitalizing urban areas, fostering economic growth, and enhancing the overall well-being of the community.